The Role of Organic Brands Towards Sustainable Development
The Vedic ways of ancient India were far more advanced for sustainability than any other civilization in the world. As humans started to be more technologically advanced, the more careless they got towards nature’s resources. The ozone layer depletion, global warming, wildfires, extinction of certain animal species, recurring floods, and earthquakes are some proof of how unconsidered development has damaged the planet.
Sustainable development is the idea that human beings should at least sustain to meet their basic needs and leave a sustainable planet for future generations. The concept doesn’t just restrict to natural resources, sustainability is also needed in social and economic resources. The United Nations has designed a ‘blueprint to achieve a better and more sustainable future for all’ which are The Sustainable Development Goals.
India has been actively improving its score toward achieving the SDGs. Living an organic life has been a proven lifestyle for achieving sustainable development. It is often believed that eating farm-based is the only way towards living an organic lifestyle. Busting that myth, many organic brands have entered the fashion and personal care segments to provide a sustainable alternative.
Here are some Organic Indian Brands which are contributing to a sustainable future:
No Nasties is an eco-friendly brand that makes durable and fashionable clothing. Founded by Apurva Kothari in Goa, the company makes clothes mostly in neutral shades with nature-inspired prints. No Nasties has a flagship store in Goa. A 120-year-old restored house with stained glass windows, wooden beams & high ceilings. They claim to use 100% organic cotton where there are no harmful chemicals involved.
Founded more than two decades back by Mira Kulkarni, Forest Essentials is an organic luxurious ayurvedic brand. Their authentic skincare products have been rated as the top 5 organic brands in India. Mira Kulkarni started the business in 2000 with an investment of Rs.2 lakhs, then only selling handmade soaps and candles.Forest Essentials is an Indian cosmetics, skincare and perfume company that specialises in Ayurvedic preparations for its products.
The second generation entrepreneur, Mr. Surya Shastry joined the parent company Phalada Agro in 2008 and that led to the inception of Pure & Sure Organic in 2011. As the brand name suggests, Pure and Sure is an organic food items-based company. Engaged in organic agribusiness for more than 20 years, Pure and Sure offers more than 140 products. The company is fully engaged in every stage of the supply chain, from best tools to farmers to expert packaging.
With aim to establish eco-friendly and sustainablr business Rajan Patel founded Greenobazaar. It’s a one-stop-shop for all the organic needs one has. Under the brand name “ Farm Se”, Greenobazaar is offering 100% organic and fresh products. Their categories include Food, Beauty & Personal care, Bamboo & Recycle, stationery and Health organic products. With three stores in Ahmedabad and Jodhpur, Greenobazaar ships all over India through express Shipping services.
Launched in 2007 by Khitish Pandya, Eco Tasar is a social enterprise that produces handmade artisanal clothes using fibers like Tasar silk, linen, cotton, and wool. Their products are styled elegantly and are sustainable with no carbon footprint. The company also creates livelihoods for tribal producers of silk cocoons, women yarn makers, and weavers.
Adapting an organic lifestyle is a slow growth as it isn’t affordable to many middle-class populations which are in the majority. Affordability and sustainability must go hand in hand to achieve sustainable development goals. These brands are relentlessly working towards making organic life possible.
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