Profectus Magazine

Google introduces Privacy Sandbox for Android

By : Profectus Magazine   /   17 Feb 2022  /   News and Updates /   Trending

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Google introduces Privacy Sandbox for Android

We often worry about our privacy in this digital age, wondering how much of user data is shared with advertisers. Seeing this concern within the users Google is getting serious about their privacy standards on Android.

With a goal focused on individual data sharing while sharing data with advertisers and limit third parties' data sharing, Google has announced a multi-year project to create an Android Privacy Sandbox. The company stresses on the point that they want to strengthen user privacy but they don’t want to keep the users away from free content and services.

"Our goal with the Privacy Sandbox on Android is to develop effective and privacy-enhancing advertising solutions, where users know their information is protected, and developers and businesses have the tools to succeed on mobile. While we design, build and test these new solutions, we plan to support existing ads platform features for at least two years, and we intend to provide substantial notice ahead of any future changes,” says Google.

Taking a dig on Apple, Google said that it doesn’t want to restrict existing technologies that could hurt users in the long run. “Such approaches can be ineffective and lead to worse outcomes for user privacy and developer businesses,” Anthony Chavez, VP, product management, Android Security and Privacy said.

In a blogpost they further added, “We're also committed to working closely with regulators. We've offered public commitments for our Privacy Sandbox efforts on the web, including ensuring that we don't give preferential treatment to Google's ads products or sites. We'll apply these principles to our Android work as well, and continue working with the U.K. Competition and Markets Authority, and others.”

It is said that the Privacy Sandbox will limit sharing user data with third parties and also operate without cross-app identifiers, including advertising ID. Google is also exploring on exploring technologies that reduce the potential for covert data collection, including safer ways for apps to integrate with advertising SDK. Advertising ID would be removed from all versions of Android as the solution is found.


Also Read:

Google will introduce this feature to Android 12 users and new devices via Google Play Updates from April 1, 2022.

Apple’s ‘App Tracking Transparency” wiped out $230 Billion off Facebook’s Market Cap, Google’s policy be both user and advertiser friendly as said by them.


Privacy Sandbox, Andorid, Google, Privacy, Apple, Advertisers, Home

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