By : Profectus Magazine / 30 May 2022 / Entrepreneur Story / Success Story
Along With Their Respective Careers, These 6 Indian Content Creators And Influencers Are Also Pivoting To Entrepreneurship.
Gone are the days, when only film stars and cricketers would set benchmarks for influence and power. But today, the internet has transformed everything. In the era of the creator economy, influencers are new celebrities who are following their passion and entertaining their chunk of audience. Some of these creators are using their influence to build their own new brands.
Let’s have a look at these 6 contentpreneurs who are creating a storm in the ecosystem.
1. Bhuvan Bam
The Youtube sensation who crossed a record of 3 billion views, Bhuvan Bam got immensely popular for his comedy channel 'BB Ki Vines' in 2015. This prolific influencer is a songwriter and an actor too for which he received a Filmfare award.
His fabulous journey didn't stop there. In fact, it was just the beginning. In order to taste the world of entrepreneurship, he has launched a D2C startup namely 'Youthiapa' along with his buddy Arvind Bhandari. This eCommerce store sells exclusive products ranging from youth-centric streetwear like T-shirts, hoodies, caps, and printed shoes to extraordinary accessories like mobile covers, mugs, wooden cases and so on.
2. Madhura Bachal
An evangelist in the online world of Maharashtrian cuisine, the stunning content creator Madhura Bachal has around 4 million followers on her YouTube channel. Has posted recipes of more than 3000 unique dishes in Maharashtrian and other cuisines.
She also has collaborated with Google and Facebook India for various food events. Her love for cooking propelled her to take up entrepreneurship. She commenced selling a variety of spices under the brand 'Madhura's Recipe Masalas'. Owing to her outstanding achievements, Madhura has been featured in Economic Times, Maharashtra Times, Lokmat, Sakal, ABP News and Loksatta.
3. Simran Bhatia
A blogger whose journey started with writing in the year 2015 to being a founder of Swish Boss, an eCommerce for homegrown fashion labels in the year 2017, Simran Bhatia has come a very long way. She publishes evergreen content on genres like fashion, travel and lifestyle. She has a huge fan base of approx 1,3,3000 people on Instagram and 80,000 plus followers on Youtube.
Her enterprise 'Swish Boss' is a byproduct of her calling into fashion, clothing and lifestyle. The products include designer sarees, sharara sets, lehenga, Anarkali, kaftans and gowns. She has also ventured into the apparel and jewellery industry with her 'House of Dolcy' and 'Swishbydolcyandsimran' simultaneously.
4. Nikhil Sharma
How difficult is it to understand the automobile industry for a layman? Filling this gap with his immense talent, Nikhil Sharma started creating automobile bite-size content on Youtube in 2013. His videos got so well known that he garnered more than 3 million subscribers on YT.
This fabulous influencer soon kickstarted his entrepreneurship journey by launching 'Label MN', a D2C brand which sells clothing garments like hoodies, bombers, zippers, T-shirts and accessories like bags, masks, caps, and badges and key tags.
5. Masoom Minawala
The Forbes 30 under 30 awardee, Masoom Minawala is a versatile woman wearing the hats of a content creator, influencer, entrepreneur and investor at a global level. She has partnered with iconic brands like Louis Vuitton, Airbnb, Ritu Kumar, LG, Netflix, Samsung, Maybelline, Dyson, Amazon and so on.
She talks loudly about women empowerment and has been a Generation Equality Ally at the UN Women India department. Not just that, but she has also walked on the red carpet twice at the Cannes Film Festival held in Paris. Her passion for writing turned her blog into a full-fledged eCommerce store 'Style Fiesta' that showcased stunning and trendy fashion accessories. But, as her business couldn't scale, it got shut down. Learning from that failure, she has incubated a chunk of D2C fashion ventures.
6. Divija Bhasin
A clinical psychologist from the University Of Bath, who voiced her concern on mental health importance digitally, Divija Bhasin has inspired a lot of millennials. She has garnered around 1,29,000 plus followers on Instagram.
Along with her mother Meena Bhasin, Divija has lately ventured into the D2C industry. Using her influence on Instagram, she has set up ‘This Is Kinda Lit’; a jewellery business that offers sterling silver accessories.
The Final Thoughts!
How beautiful it is when your passion turns into business! Thanks to the affordable mobile data, internet and electronic accessories, this norm in the creator economy are here to stay in India.
TagsInfluencer, Content Creator, Bhuvan Bam, Masoom Minawala, Nikhil Sharma, Simran Bhatia, Madhura Bachal, creator economy, Entrepreneur, Contentpreneurs, India, Divija Bhasin, Home